LG 77C3PUA 77" 4K HDR Smart OLED evo TV


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Sale price$3,999.00
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In stock

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Description

Features:

  • UHD 4K 3840 x 2160 LED Panel
  • HDR10, HLG, Dolby Vision Compatible
  • webOS 23 with LG ThinQ AI
  • 120 Hz Native Refresh Rate
  • NVIDIA GeForce Now Cloud Gaming
  • ALLM, FreeSync Premium, VRR, G-SYNC
  • 4 HDMI Inputs
  • Ethernet Connectivity
  • Built-In Amazon Alexa Compatibility
  • Virtual AI or Dolby Atmos Sound

Celebrating 10 years of OLED, the C3 4K HDR Smart OLED evo TV from LG showcases their latest advances in self-lit pixel technology. LG employs their A9 processor for most of the heavy lifting, delivering a fast 120Hz refresh rate that's great for sports and gaming, 4K upscaling, and brightness boosting abilities that make the OLED pixels of the G3 shine even brighter. The picture of the G3 is bright and realistic, thanks to dynamic tone mapping and the application of image-specific HDR. The stunning 4K panel also offers access to NVIDIA GeForce Now's huge cloud gaming library, virtual 2.2-channel surround sound, and built-in smart TV functionality that is customizable, letting you easily find your favorite content, or something new.

A9 Processor
AI algorithms within the A9 processor help to make your TV shows, movies, and games come to life. Brightness Booster Max and a light-boosting algorithm work to make the self-lit OLED pixels shine brighter. When needed, the A9 will use AI to automatically detect the quality of the content you're watching, and auto-sharpen and upscale it to 4K. The chip is also responsible for supplying a smooth 120Hz refresh rate to games and sports, and a virtual surround sound experience.
OLED Dynamic Tone Mapping Pro
Using OLED Dynamic Tone Mapping Pro, the C3 OLED evo will emphasize contrast and add detail from dark to bright areas on the screen, adding realism to what you watch.
OLED HDR Expression Enhancer
Using OLED HDR Expression Enhancer, the C3 OLED evo can tone map specific images within a scene, bringing out even more of their detail and contrast.
100% Color Volume
With self-lit OLED pixels, the C3 is capable of 100% color volume, achieving the brightest whites and the deepest blacks.
High-Performance Gaming
In addition to the A9's ability to give the C3 a 120Hz refresh rate, the display can achieve an incredibly low 0.1 ms response time. On top of that, the C3 OLED evo uses NVIDIA G-Sync, AMD FreeSync Premium, and VRR to ensure lag-free gaming. Finding games is easy with access to NVIDIA GeForce Now's huge library of cloud gaming titles, and you can manage your settings and display options through the Game Dashboard using the Game Optimizer. Please note that NVIDIA GeForce Now requires a subscription and a game controller that is not included.
Smart TV with webOS 23
With webOS 23 built-in, it's easy to find new and favorite content to watch. You get instant access to over 300 free channels and popular streaming services, such as Netflix, Prime Video, Disney+, Max, and much more. Each member of the family can have their own unique interface tailored to their interests, with customized Quick Cards that let you group apps into your own categories. With the included Magic Remote, it's easy to navigate to find what you're looking for.
Virtual AI and Atmos Sound
Integrated algorithms let you choose from AI Sound, which virtually mixes audio to create a surround sound experience, or Dolby Atmos, for a virtualized room-filling solution with sounds that seem to exist all around and above you.

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