Samsung S90F 77" HDR 4K UHD OLED Smart TV (2025)

Powered by 128 neural networks, Samsung's most powerful 4K processor leverages AI to deliver a mind-blowing 4K TV experience. No matter what you enjoy watching, movies, shows, and sports all get upscaled to 4K, even if the source content isn't high resolution, thanks to 4K AI Upscaling technology. Plus, get sound optimized to the content you're watching for a truly immersive viewing experience.

OLED HDR+ delivers powerful brightness and deep contrast, revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene to boost brightness for dramatic highlights and realism. Self-illuminating pixels enable precise detail, allowing you to appreciate the tiniest nuances in each scene. In HDR10+ content, each scene is dynamically tone mapped for optimal contrast and enhanced HDR performance.

Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games up to 4K at 144 Hz.

The AI processor sharpens and smooths the motion of fast-moving objects and text by reducing blur and flickering. Whether it's a touchdown pass, a homerun, or the perfect drive in golf, the ball stays in clear view as it moves through the air. Stats, scores, and news glide across the screen with improved legibility.

Get the bold, dramatic picture of High Dynamic Range (HDR) even when watching Standard Dynamic Range (SDR) content. Auto HDR Remastering intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture using deep learning algorithms.

Feel like you're in the middle of the action. Audio moves in sync with the objects on screen and comes from every corner of the TV. With Dolby Atmos and a virtual top channel, the sound envelops you, delivering room-filling, multidimensional audio that enhances every story.

Catch every word and enjoy vivid, balanced audio in your content. Samsung's AI processor identifies different sounds, like dialogue, background music, or ambient noise, and optimizes them based on your room acoustics and the type of content you’re watching. Watch your shows and movies with AI-powered dynamic sound and crystal-clear dialogue.

Watch 2,700+ free channels, including over 400 premium Samsung TV Plus channels and free streaming apps on a user-friendly smart TV platform that you can personalize. Stay updated with live national and local news, sports, movies, music, kids' shows, K-content, and reality TV—all for free. Plus, play your games, follow recipes or binge-watch shows from your favorite streaming services with just a few clicks. Get 7 years of automatic OS updates so your TV stays up to date.

 

Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile, or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV are available. Automatic OS updates based on model year; requires internet connection.

The AI processor automatically detects the type of content you're watching and intelligently optimizes the picture, so it's tailored perfectly to your tastes. Whether you like bold dynamic color in sports, or a moodier picture for movies, simply select your preferences during setup, then sit back and enjoy your favorite content just the way you like it.

• FreeSync Premium Pro
• Q-Symphony
• Bixby and Alexa built-in, works with Google Assistant
• Works with Apple AirPlay and Google Cast
• Built-in 40-watt, 2.1-channel speaker system